Amazon SES pricing

You can choose to use dedicated IPs based on your actual usage instead of per dedicated IP. The starting price for dedicated IPs managed is €14.80 per month per account fixed subscription fee, then €0.0789 per 1000 emails. Your price will decrease once the sending volume meets certain threshold (see pricing table above).

You can start using dedicated IPs managed any time during your billing cycle and will only be charged by the actual usage. If you no longer want to lease dedicated IPs, you won’t be charged anymore.

Amazon SES includes an optional feature called Bring Your Own IP (BYOIP). This feature lets you use a range of IP addresses that you own to send email with Amazon SES. If you use BYOIP, you pay €24.62 per month for each IP address in the IP range. The minimum number of addresses you can bring is 256 which creates a minimum cost of €24.62 x 256 = €6,302.72 per month. To learn more, see the Amazon SES Developer Guide.

Virtual Deliverability Manager costs €0.069 for each 1,000 email messages you send, in addition to other SES charges such as email sending charges. Your price will decrease once the sending volume meets certain thresholds (see pricing table above). Accessing Virtual Deliverability Manager information through the AWS console, CLI, or API costs €0.0005 for each 1,000 queries. Your first 5,000 queries each month are free.

When emails consistently reach inboxes and drive recipient action, businesses see tangible returns on their marketing investments through increased conversions and sales. Strong delivery rates, supported by a positive sender reputation, keep communication channels open with customers and prospects – an essential foundation for any email marketing strategy. Deliverability Expert Services (DES) helps you improve your deliverability rates without deep knowledge about email sending. You get actionable recommendations, and can quickly learn how to use the right tooling to get answers self-service (such as Virtual Deliverability Manager). DES is billed at a flat fee for each 3 month engagement (contact us as described below for more information).

DES experts are available today by request, just open a ticket with AWS Support to request a DES engagement and verify regional availability.. You will start by meeting with DES experts to plan the engagement and discuss an overview of your current reputation performance, along with any initial recommendations. During the engagement, DES experts help you address gaps in sending configuration, troubleshoot deliverability challenges, and optimize deliverability metrics such as inbox placement. At the end of the engagement, you will receive a personalized report summarizing your current deliverability performance. This includes improvements that were made during the engagement, such as increased delivery rates, higher open rates, and improved click rates. DES experts offer industry-leading expertise, and can help you with everything from template review for high-risk content, to recipient list management, to targeting strategy, and sending authorization through technologies like SPF, DKIM, and DMARC.